A history of success
Founded in 1979 as Research Surveys we have provided our clients with the highest quality marketing research expertise, coupled with sound marketing insight, and consistently delivered actionable solutions to marketing problems.
A Distinguished Heritage
We are a passionate team of marketers and researchers who cannot rest until we’ve found the answers to unresolved issues. Formerly part of the JSE listed company Adcorp Holdings Limited, in 2007 Research Surveys was acquired by a consortium led by one of the world’s leading market research firms, TNS, a new BEE partner, Kapela Investment Holdings (Pty) Ltd, and the senior management of Research Surveys.
Our team of researchers and marketers have decades of collective experience, including the best technical research experts in the industry and marketers with in-house experience at some of the top marketing companies around. Our offering to our clients is based on a collaboration of these skills and ensures sound, high quality and relevant solutions.
Credibility and Trust
Our promise to our clients is the delivery of a solution – the answer to your marketing question. The starting point of our business is to live our clients’ brands and products. It becomes our brand or product and ensures that we intimately understand our clients’ marketing strategy and problem. Our research approach is tailor-made to address this problem, and our brand and product knowledge turns the research findings into actionable, strategic solutions. It is our investment into our clients’ brands however, that makes our solution a unique, relevant and personal one. We pride ourselves on our long-standing partnerships with our clients that help us turn research information into strategic marketing solutions.
The quality of our input ensures that our solutions are based on what consumers really say, feel and how they behave. Whether the approach be qualitative, face-to-face quantitative, telephonic or web-based, our people, quality checks and accurate data production services deliver data with integrity.
A partnership approach
At TNS Research Surveys, our preferred relationship with clients is one of partnership.
When we talk about a partnership, we’re talking about a relationship in which we work together with our clients, empowering them to maximise the value of their offerings.
Our core clients have been with Research Surveys for over 15 years and participate jointly in the research process. It’s a winning relationship based on mutual trust and respect built over time. Time in which we’ve come to know our client businesses intimately – and, the more we know about your business the more value we can add.
Client-dedicated teams with access to brand history, competitive intelligence and marketing and communication strategies, means that we have the best possible understanding of your business. Add to that our marketing expertise, global footprint and an ongoing communication with you between projects.
The partner relationship can be taken one step further to an outsource relationship. In this way TNS Research Surveys really becomes part of your marketing resource, providing input into strategy and an ongoing consultancy service to both client and agency.
The Company
TNS Research Surveys embraces a corporate ethos of professionalism, innovation and quality. We believe in keeping our processes open, transparent and understandable so clients can derive maximum benefit from their research. This results in our research being extremely actionable and relevant. We pride ourselves on our user-friendly presentations that focus on interpretation and analysis, rather than 'just the numbers'. We're particularly proud of our reputation for going the extra mile in terms of the strategic recommendations and insights we provide.
All our researchers and consultants are highly qualified and have read a variety of under- and postgraduate degrees ranging from statistical mathematics, psychology and economics to marketing. Our expertise is evidenced in the team of highly qualified staff assigned to every project.
Our researchers are members of the Southern African Marketing Research Association (SAMRA), and many have served on SAMRA committees. As such, we are extremely committed to the ethical conduct of research. TNS Research Surveys is also a founder member of the SAMRA corporate.
At TNS Research Surveys, our preferred relationship with clients is one of a partnership, which explains why so many of our client relationships extend over years. Our expertise covers a diverse range of product and service categories for over 250 blue-chip clients. Our approach is one that closely involves clients in the research process, and for each project we assign client-dedicated teams.