Syndicated Services
TNS Research Surveys’ OmniChek surveys offer clients the opportunity to share the costs and infrastructure of studies amongst large samples of South Africans. Using random suburb sampling, all OmniChek surveys are conducted through face-to-face interviews in respondents’ homes by TNS Research Surveys’ trained interviewers.
Metropolitan Omni studies
There are five metropolitan OmniChek studies scheduled for 2009. These studies are the perfect way to track your brand’s health amongst a robust and representative sample of South African adults from all ethnic groups and major metro areas
Black Diamond™ Omni studies
In 2009 TNS Research Surveys is offering three Black Diamond™ OmniChek surveys. TNS Research Surveys’ ground-breaking Black Diamond™ projects (conducted in conjunction with the Unilever Institute of Strategic Marketing) have provided marketers and advertisers with insights into the emerging and emerged black middle and upper class. Now you have the opportunity to place and track customised questions on a syndicated study which surveys a robust sample of these key consumers, or just to buy the comprehensive PowerPoint media or financial pack.
TeenChek
There are just under 2.5 million teenagers (13 - 19 years) in the 7 major metropolitan areas of SA. This is 20% of the total population in the 7 major metropolitan areas.
Teens have been identified as having great spending power and influence on purchase decisions.
TeenChek is a study that will focus on a representative sample of teenagers (aged 13 - 19 years) living in the 7 metropolitan areas of SA.
Like most markets, teens are not homogenous - identity plays a key role and lifestyle may influence brand and product choice. For example a gaming product may be targeted at a particular teen mindset. As it is very useful to know what teens are into, we will create a segmentation based on mind sets, activities and interests. This will allow clients to target more specific segments.
BabyChek
Introducing the newest addition to the OmniChek family.
BabyChek will focus on a representative sample of females with children under 3 years living in the 7 major metropolitan areas of South Africa.
In order to understand more about different mothers in South Africa, their needs and how they go about balancing and managing their daily lives we will be creating a segmentation. The segmentation will be created from various behavioural and attitudinal questions.
Study details
|
Metro Omni |
Black Diamond™ Omni |
Teen Omni |
Baby Omni |
Methodology |
Face-to-face |
Face-to-face |
Face-to-face |
Face-to-face |
Sample |
2 000 |
1 500 |
1 000 |
1 000 |
Areas covered |
Gauteng, Durban, Cape Town,
Port Elizabeth, East London & Bloemfontein |
Gauteng, Durban, Pietermaritzburg, Cape Town, Port Elizabeth, East London & Bloemfontein |
Gauteng, Durban, Cape Town, Port Elizabeth, East London & Bloemfontein |
Gauteng, Durban, Cape Town, Port Elizabeth, East London & Bloemfontein |
Sample detail |
Representative of adults (18+)
in terms of area, ethnic group
and gender |
Representative of 18+
Black Diamonds™ in terms of area and gender |
Representative of teenagers, 13 - 19 years in terms of area and ethnic group |
Representative of females with children under the age of 3 years in terms of area and ethinic group |
2010 Calendar
*Special customised tables will available one week later
*Conversion Model™ tables, ASCII and SPSS data conversion will require 3 additional days
Study
|
Finalisation of questions
|
Into field
|
Out of field |
Standard* tables available
|
Metro Omni 1 |
20 Jan |
4 Feb |
19 Feb |
10 Mar |
Metro Omni 2 |
30 Mar |
16 Apr |
7 May |
27 May |
TeenChek 1
|
7 Apr |
22 Apr |
12 May |
2 Jun |
Metro Omni 3 |
19 May |
3 Jun |
21 Jun |
9 Jul |
Black Diamond™ Omni |
14 Jul |
29 Jul |
20 Aug |
10 Sep |
BabyChek
|
27 Jul |
11 Aug |
27 Aug |
15 Sep |
Metro Omni 4 |
11 Aug |
26 Aug |
10 Sep |
30 Sep |
TeenChek 2
|
28 Sep |
13 Oct |
29 Oct |
17 Nov |
Metro Omni 5
|
6 Oct |
21 Oct |
5 Nov |
24 Nov |
2010 Price List*
Discounts offered for 3+ questions.
Standard limitations apply for closed questions
Costs apply to standard tables only, customised tables have additional costs attached
Due to the nature of syndicated studies, commencement of all scheduled studies is dependent on client demand.
| Study |
Sample size |
Closed questions |
open-ended questions
|
Metro Omni 1
|
n=2 000 |
R18 650
|
R30 000
|
TeenChek |
n=1 000 |
R14 600 |
R21 050 |
Teen Segmentation |
R13 500 |
||
BabyChek |
n= 1 000 |
R14 900 |
R21 400 |
| *Non-Metro Omni | n=1500 |
R38 400 |
R51 300 |
Black Diamond™ Omni |
n=1 500 |
R22 500 |
R30 250 |
Black Diamond™ Media pack in addition to customised questions |
R16 200 |
||
Black Diamond™ Stand-alone media pack |
R21 600 |
||
Black Diamond™ Financial pack in addition to customised questions |
R10 800 |
||
Black Diamond™ Stand-alone financial pack |
R16 200 |
||
What do you get?
Metro Omni |
Black Diamond™ Omni
|
Teen Omni |
Baby Omni |
|
Exact age
|
 |
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Gender |
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Ethnic group |
|
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|
Home language |
|
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Area |
|
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Monthly household income |
|
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Personal monthly income |
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|
Number of people in household |
|
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||
Children in household |
|
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|
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Personal family situation |
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Marital status |
|
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Formal/informal dwelling (black respondents only) |
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Education |
|
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Work status |
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Occupation |
|
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Main income earner |
|
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Responsible for household shopping |
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Living Standards Measure (LSM) |
|
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Wildfire™ segments |
|
Omni Fast Facts
Advertising
61% of people trust the opinions of friends and family more
than they trust advertising but 80% of people feel that it is
important for brands to advertise.
Black Diamonds™
Black Diamond™ women make decisions in 89% of day-to-day
purchases, but they are also responsible for 69% of major household
purchases, like kitchen appliances.
87% of Black Diamond™ women love trying new products.
73% of Black Diamond™ women feel that they don’t need a man to
achieve the goals they set.
Crime
74% of metro adults feel that crime is partly caused by poverty
whilst 51% feel that crime is partly caused by the racial
discrimination of the past.
Only 13% of people feel that crime levels are dropping.
Society
Two thirds of metro adults agree that "Free gifts and free toys at fast
food outlets should be banned."
27% of metro dwellers feel that women should not be allowed to wear
mini-skirts, whilst 23% say that women who dress in revealing attire
are asking to be raped.
Politics
Three in ten people agree with the statement "The Government's
policy of quiet diplomacy towards Zimbabwe has been the right way
to handle this issue."
After reaching a high of 66%, former President Thabo Mbeki's
approval rating closed on 34% in September 2008.
